Leadership is about engaging others and inspiring them to achieve a common goal.



About The Leadership Challenge®

The Leadership Challenge® recognises that leadership is not about personality; it’s about behaviours — an observable set of skills and abilities. 

Research Based

In their journey to discover what great leaders actually do when they are at their personal best, Jim Kouzes and Barry Posner amassed thousands of stories from ordinary people about their peak leadership experience. In spite of differences in culture, gender, age, and other variables of these "Personal Best" stories, they discovered that there are five core practices common to all leaders at their personal best.

The Five Practices of Exemplary Leadership


Model the Way

Find your voice by clarifying your personal values.

Set the example by aligning actions with shared values.


Inspire a Shared Vision

Envision the future by imaging exciting and ennobling possibilities.

Enlist others in common vision by appealing to shared aspirations.


Challenge the Process

Search for opportunities by seeking innovative ways to change, grow and improve.

Experiment and take risks by constantly generating small wins and learning from mistakes.

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Enable Others to Act

Foster collaboration by promoting cooperative goals and building trust.

Strengthen others by sharing power and discretion.

Encourage the Heart

Encourage the Heart

Recognise contributions by showing appreciations for individual excellence.

Celebrate the values and victories by creating a spirit of community.



The Certified Master status is conferred on to those who have demonstrated their commitment and mastery in the contents and process of The Leadership Challenge® (TLC) in addition to having a wide range of organisation development experiences. 


Bringing The Leadership Challenge® to Asia

Dr. Lily and Dr. Peter Cheng were the first two Certified Masters in Asia, and together with Jean Lee and Jonathan Edward they were
instrumental in popularising TLC across the region through their extensive work with global organisations.

With their expertise in conducting workshops in Asia and Europe along with cosmopolitan global exposure,
Peter, Lily, Jean and Jon have are poised to contextualise TLC practices to any organisational environment.