Helle Bundgaard

helle bundgaard



Following a successful career as a senior sales and business development executive for Fortune 500 companies, Helle decided to pursue her passion for human behaviour and motivation in 2003.

Her goal was to bridge theory and practice by developing non-complex tools which, used in a simple way, could uncover behavioural patterns and personal motivation factors – something that often feels like a complex and confusing process.

Four years of intensive research on the brain’s reaction and response patterns, combined with known psychological and motivational theories, led to the launch of the Hierarchy of Motivation© and the Motivation Factor® Methodology. Both are the foundation of Motivation Factor® as we know it today.

In addition to heading up Motivation Factor®, Helle is an External Lecturer at the University of Lausanne, and member of the international coaching team at IMD (International Institute for Management Development) in Switzerland, where she coaches senior executives from around the world.


PACE team of facilitators including Dr. Lily Cheng, Dr. Peter Cheng, Jean Lee, Jonathan Edward and Anh Tran are certified to facilitate Motivation Factor® in Asia.