It’s important that leaders provide employees with a clear and well-articulated vision that gives them a corporate sense of being. Even if the environment becomes turbulent with growing complexity, the company vision functions as a beacon to provide clarity in one’s direction.
Many people think that “Visioning” is a high-level concept that is hard to flesh out — but that’s not true. All of us can develop strong personal vision for ourselves, and as leaders we can also help to build deep and compelling visions for our teams, and even organisations. So what makes up a compelling vision?