Joel Cheng

director, international business

As the Director of International Business at PACE, Joel oversees and manages the business exploits and partnerships of PACE outside of Singapore. He works closely with a dedicated and dynamic team that focuses on building a network of organisations similar to PACE to represent its products and programs in foreign markets.

Since returning to the company in 2016, he has helped to spearhead new international partnerships as well as the exploration and implementation of new technological solutions for the organisation. Prior to this role, Joel was an Account Manager at OuterEdit, a boutique branding and advertising agency, where he was involved in the brand strategy and account management for retail, property and e-commerce clients. He also was previously the marketing lead at BuyMeADrink, a tech startup now know as WAAVE, where he drove user acquisition through marketing campaigns. 

He started his career in marketing at PACE, where he eventually became the team lead before moving on to explore other industries. Joel is a graduate of The University of Melbourne and holds a Bachelor of Science in Psychology. He is also an accredited Myers-Briggs Type Indicator Facilitator. Work aside, Joel is also a self-taught freelance wedding and portrait photographer who enjoys capturing images that tell their own stories.

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