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An organization’s vision spells out the objectives it wants to achieve and/or strategic direction that it is heading whereas the organization’s mission emphasizes on the present, describing the activities that it seeks to perform in order to attain the ideal standards. Additionally, beliefs and behavioral norms shared among the people within an organization constitute the organization’s core values, which in turn drive the organization's culture and priorities. The ability to communicate a strategic framework consisting of these three entities and many others will hence be necessary for organizations to establish lasting competitive advantage and growth in this increasingly unpredictable global environment.
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Our Vision, Mission, Values Articulation program helps you to determine your organization’s vision, mission and values for strategic positioning. You will learn and apply specialized frameworks, tools and methodologies in an experiential learning environment to:
- Clarify and develop a compelling vision statement and a persuasive mission statement, alongside with a set of relevant and related core values;
- Identify and establish behavioral standards and a code of conduct for your employees to embody the core values so as to achieve the vision and the mission;
- Establish ethical standards of behaviour for your organization; and
- Identify challenges of putting core values into action and strategies to engage employees.
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You will reap the following benefits from our program:
- Better understanding of the importance and the impact of a vision statement, a mission statement and core values on organizational performance
- Use our frameworks and customized tools and templates to develop a vision statement, a mission statement and core values for immediate application to your business context
- Clearer and more effective communication of your organization’s vision, mission and core values based on a sound and coherent set of ethical and behavioral standards, and a code of conduct tailored to the needs of your organization
- Awareness of likely challenges to implement core values in your organization
- Useful templates and tools to help your employees embody core values in their behaviour at the workplace and address their commitment on your organization’s vision and mission
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